RUSH

"Rush" is a case study project showcasing my skills in 3D modeling and logo illustration. This fictional energy drink brand is designed for those who want to surge ahead and leave the rest behind. The concept plays with bold, modern visuals, a dynamic logo, and sleek packaging design to represent energy, motion, and determination.

From crafting the 3D models of the cans to designing the logo and brand identity, my focus was on creating a product that feels powerful yet clean. The ingredients list reflects this philosophy, with no artificial additives or preservatives. Each element, from the texture of the can to the precise typography, was carefully considered to convey an energetic yet refined product. This project was an opportunity to combine my expertise in both digital design and 3D rendering to create a product that visually communicates its essence: push forward, leave the rest behind.